Andres Castro: Enhancing Relationships with AI, Digital Signage, Big Data, Globalization of Tools

Written By Deniz Chaban

Andres Castro, the Teamhead of Customer Connectivity at PUMA Group, explores the transformative power of AI and big data in modern retail. Drawing from his expansive experience in launching digital solutions, Andres shares insights on balancing technology with human interaction, the shift towards SaaS partnerships for scalable success, and the challenges of implementing global tools that cater to diverse market needs. His discussion shows how PUMA is leveraging digital innovation to create seamless, personalized shopping experiences and strengthen global retail partnerships.

EPISODE LINKS
Andres' LinkedIn: https://www.linkedin.com/in/andres-castro-67404aa1/

SPONSOR
Please support this podcast by checking out our sponsor:
Touchtech: https://www.touchtech.com/

SOCIAL
Twitter: https://twitter.com/deniz_chaban
LinkedIn: https://www.linkedin.com/in/denizchaban/

Deniz Chaban
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Cillian Drury: Digital Transformation in Fashion, B2B Solutions, Traceability, AI Challenges
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Ines Clark: Omni-Channel, Future store experience, Pre-Purchase insights, re-targeting, personalization