Patrik Lundström: Sustainability, Legislation vs. Free Market, The Renewcell Story, and Battling Greenwashing

Episode 3
Patrik Lundström, former CEO of Renewcell, dives into the intersections of sustainability, legislation, and the free market in fashion. He explores the journey and challenges of Circulose, Renewcell's groundbreaking recycled material of worn-out clothes, highlighting the industry's response, the importance of brand commitments, and the battle against greenwashing.

EPISODE LINKS
Patrik’s LinkedIn: https://www.linkedin.com/in/patrik-lundstr%C3%B6m-8395552/
Renewcell LinkedIn: https://www.linkedin.com/company/re-newcell/
Renewcell website: https://www.renewcell.com/en/

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